Complex problems.

Complex problems.

Real people.

Real people.

Lasting impact.

Lasting impact.

Hi I'm Tony — a design leader who finds the human truth at the heart of every challenge, then builds the strategy, the team and the product around it. 20 years across sectors, four continents, and every stage of the product lifecycle.

ORGANISATIONS I'VE HELPED

Selected Work

NGO
Product Strategy

From food assistance to economic agency

Validated a digital marketplace that could shift entire communities toward economic agency — shaped by a week living the reality on the ground in Uganda.

PRODUCT STRATEGY · ETHNOGRAPHIC RESEARCH · SERVICE DEISGN

NGO
Product Strategy

From food assistance to economic agency

Validated a digital marketplace that could shift entire communities toward economic agency — shaped by a week living the reality on the ground in Uganda.

PRODUCT STRATEGY · ETHNOGRAPHIC RESEARCH · SERVICE DEISGN

NGO
Product Strategy

From food assistance to economic agency

Validated a digital marketplace that could shift entire communities toward economic agency — shaped by a week living the reality on the ground in Uganda.

PRODUCT STRATEGY · ETHNOGRAPHIC RESEARCH · SERVICE DEISGN

Government
Digital Transformation

Restoring confidence in a national fraud reporting service

Embedded a Trauma Informed Design framework into a national service — transforming support for victims at their most vulnerable.

Digital Transformation, System Design, Product Strategy

Government
Digital Transformation

Restoring confidence in a national fraud reporting service

Embedded a Trauma Informed Design framework into a national service — transforming support for victims at their most vulnerable.

Digital Transformation, System Design, Product Strategy

Government
Digital Transformation

Restoring confidence in a national fraud reporting service

Embedded a Trauma Informed Design framework into a national service — transforming support for victims at their most vulnerable.

Digital Transformation, System Design, Product Strategy

Financial Services
Organisational Change

Providing a financial lifeline: rebuilding credit, confidence and lives

A 4.8-star rated mobile experience with 800,000+ reviews — built on empathy for people rebuilding their credit and their lives.

Digital Transformation, Product Strategy, Organisational Change

Financial Services
Organisational Change

Providing a financial lifeline: rebuilding credit, confidence and lives

A 4.8-star rated mobile experience with 800,000+ reviews — built on empathy for people rebuilding their credit and their lives.

Digital Transformation, Product Strategy, Organisational Change

Financial Services
Organisational Change

Providing a financial lifeline: rebuilding credit, confidence and lives

A 4.8-star rated mobile experience with 800,000+ reviews — built on empathy for people rebuilding their credit and their lives.

Digital Transformation, Product Strategy, Organisational Change

Impactful

Human first

Intentional

Truth-led

These values underpin my design philosophy, I strive to imbue them in all of the work I do.

I’ve always been curious about how the world works, why certain decisions are made and how small, intentional actions can have a significant impact. Solving a tangible need with compassion, empathy, humility and humanity resides in my core. Collaborating with purpose driven individuals and teams, to create a far better outcome than otherwise possible alone gives me energy. I thrive in gnarly, ambiguous challenges others avoid, thinking big, working with purpose, holistically, long-term, sustainably, cross-functionally, traversing the full spectrum from product strategy, to zooming in on low-level details. I’m always learning, growing, and executing to the highest standard possible. I align to mission driven organisations, connecting my work to something deeper, tethered to improving the world, leaving a positive impact.

Most design briefs arrive as solution requests. I've spent 20+ years learning to resist them — and instead ask what's really being asked, who it truly affects, and what success would feel like for the person on the other end.

Every project has a north star — a human truth that, once found, makes every decision clearer. For a fraud and cybercrime service, it wasn't about streamlining case management. It was about restoring the confidence and empowerment of someone whose loss was deeper than monetary, the sense of security had been taken from them. That distinction changes everything: why the service exists, the tone, the architecture, the metrics, what gets built and what gets cut.

Design leadership, to me, is the practice of finding that truth — and then creating the conditions for a team to build around it.

How I work

How I work

Work History

Concentrix

Sr. Experience Design Lead

2020 - 2026 • LONDON

Consultancy, Product Strategy & Delivery

Joining via the Tigerspike acquisition, I retained ownership of EMEA client engagements while taking on broader leadership business development, internal design leadership, and growing the design function across both regions. Externally I led complex government transformation and commercial modernisation programmes; internally I co-led design specialisms and guilds and built the Design Ops frameworks that elevated how design was practised across the business.

Concentrix

Sr. Experience Design Lead

2020 - 2026 • LONDON

Consultancy, Product Strategy & Delivery

Joining via the Tigerspike acquisition, I retained ownership of EMEA client engagements while taking on broader leadership business development, internal design leadership, and growing the design function across both regions. Externally I led complex government transformation and commercial modernisation programmes; internally I co-led design specialisms and guilds and built the Design Ops frameworks that elevated how design was practised across the business.

Concentrix

Sr. Experience Design Lead

2020 - 2026 • LONDON

Consultancy, Product Strategy & Delivery

Joining via the Tigerspike acquisition, I retained ownership of EMEA client engagements while taking on broader leadership business development, internal design leadership, and growing the design function across both regions. Externally I led complex government transformation and commercial modernisation programmes; internally I co-led design specialisms and guilds and built the Design Ops frameworks that elevated how design was practised across the business.

Tigerspike

Lead UI/UX Designer

2012 - 2020 • LONDON

Native iOS & Android, RWD & Product Strategy

Over eight years I grew from senior designer to one of the practice's leading client and design voices in EMEA owning end-to-end engagements across strategy, product design and delivery, and building a creative team of six. My work spanned healthcare, humanitarian aid, retail, aviation, health & wellbeing, financial services and more, consistently realising successful outcomes in complex, multi-stakeholder environments where design had to earn its place at the table.

Tigerspike

Lead UI/UX Designer

2012 - 2020 • LONDON

Native iOS & Android, RWD & Product Strategy

Over eight years I grew from senior designer to one of the practice's leading client and design voices in EMEA owning end-to-end engagements across strategy, product design and delivery, and building a creative team of six. My work spanned healthcare, humanitarian aid, retail, aviation, health & wellbeing, financial services and more, consistently realising successful outcomes in complex, multi-stakeholder environments where design had to earn its place at the table.

Tigerspike

Lead UI/UX Designer

2012 - 2020 • LONDON

Native iOS & Android, RWD & Product Strategy

Over eight years I grew from senior designer to one of the practice's leading client and design voices in EMEA owning end-to-end engagements across strategy, product design and delivery, and building a creative team of six. My work spanned healthcare, humanitarian aid, retail, aviation, health & wellbeing, financial services and more, consistently realising successful outcomes in complex, multi-stakeholder environments where design had to earn its place at the table.

2ergo

Head of Creative

2007 - 2012 • MANCHESTER

Mobile first product strategy & design

At the frontier of the early App Store era, I was promoted from Creative Producer to Head of Creative a progression built on consistently delivering high-profile, technically complex mobile products for some of the UK and US's most recognisable brands.

2ergo

Head of Creative

2007 - 2012 • MANCHESTER

Mobile first product strategy & design

At the frontier of the early App Store era, I was promoted from Creative Producer to Head of Creative a progression built on consistently delivering high-profile, technically complex mobile products for some of the UK and US's most recognisable brands.

2ergo

Head of Creative

2007 - 2012 • MANCHESTER

Mobile first product strategy & design

At the frontier of the early App Store era, I was promoted from Creative Producer to Head of Creative a progression built on consistently delivering high-profile, technically complex mobile products for some of the UK and US's most recognisable brands.

Mint Content

Design Lead

2005 - 2007 • LONDON

UK mobile content and solutions startup


My first role out of university, and one where I owned design across every dimension of the business brand identity, bespoke digital campaigns and internal tools managing the complete creative lifecycle from brief to delivery and building a durable foundation in digital craft and client management.

Mint Content

Design Lead

2005 - 2007 • LONDON

UK mobile content and solutions startup


My first role out of university, and one where I owned design across every dimension of the business brand identity, bespoke digital campaigns and internal tools managing the complete creative lifecycle from brief to delivery and building a durable foundation in digital craft and client management.

Mint Content

Design Lead

2005 - 2007 • LONDON

UK mobile content and solutions startup


My first role out of university, and one where I owned design across every dimension of the business brand identity, bespoke digital campaigns and internal tools managing the complete creative lifecycle from brief to delivery and building a durable foundation in digital craft and client management.

Testimonials

His ability to connect the design goals of a project with the business goals of an organization make him a standout from the crowd.

Michael Scully

Chief Product Officer

Tony is an experienced leader with a passion for design and strategy that is matched by his passion for the people he manages... ...He also shows deep care for his team, providing radically candid feedback and true kindness all in support of their growth and success.

Emily Parcell

Leadership Coach | DesignOps Leadership

As a seasoned Experience Designer, he cares deeply about the end-users and advocates for them tirelessly. He is never hesitant to go the extra mile so that things are done properly — in the right way.

Sang Valte

Chief Design Officer

What truly sets Tony apart, is how he shows up for others. He is incredibly generous with his time and knowledge, acting as a patient mentor and a trusted sounding board across teams. He brings a confident, grounding presence, and has a natural ability to elevate those around him. He is equally comfortable in the detail as he is thinking strategically, and that balance makes him a powerful enabler for teams and clients alike.

Amir Sheikh

Design Director

What stood out most was Tony’s ability to create an environment of trust and partnership. He leads with empathy, communicates with clarity, and always makes space for thoughtful collaboration. His support, openness, and ability to balance business goals with user and team needs made a real impact on the success of the project.

Luciana Daniela Nistor

Frontend Developer

His ability to connect the design goals of a project with the business goals of an organization make him a standout from the crowd.

Michael Scully

Chief Product Officer

What truly sets Tony apart, is how he shows up for others. He is incredibly generous with his time and knowledge, acting as a patient mentor and a trusted sounding board across teams. He brings a confident, grounding presence, and has a natural ability to elevate those around him. He is equally comfortable in the detail as he is thinking strategically, and that balance makes him a powerful enabler for teams and clients alike.

Amir Sheikh

Design Director

Tony is an experienced leader with a passion for design and strategy that is matched by his passion for the people he manages... ...He also shows deep care for his team, providing radically candid feedback and true kindness all in support of their growth and success.

Emily Parcell

Leadership Coach | DesignOps Leadership

What stood out most was Tony’s ability to create an environment of trust and partnership. He leads with empathy, communicates with clarity, and always makes space for thoughtful collaboration. His support, openness, and ability to balance business goals with user and team needs made a real impact on the success of the project.

Luciana Daniela Nistor

Frontend Developer

As a seasoned Experience Designer, he cares deeply about the end-users and advocates for them tirelessly. He is never hesitant to go the extra mile so that things are done properly — in the right way.

Sang Valte

Chief Design Officer

His ability to connect the design goals of a project with the business goals of an organization make him a standout from the crowd.

Michael Scully

Chief Product Officer

What truly sets Tony apart, is how he shows up for others. He is incredibly generous with his time and knowledge, acting as a patient mentor and a trusted sounding board across teams. He brings a confident, grounding presence, and has a natural ability to elevate those around him. He is equally comfortable in the detail as he is thinking strategically, and that balance makes him a powerful enabler for teams and clients alike.

Amir Sheikh

Design Director

Tony is an experienced leader with a passion for design and strategy that is matched by his passion for the people he manages... ...He also shows deep care for his team, providing radically candid feedback and true kindness all in support of their growth and success.

Emily Parcell

Leadership Coach | DesignOps Leadership

What stood out most was Tony’s ability to create an environment of trust and partnership. He leads with empathy, communicates with clarity, and always makes space for thoughtful collaboration. His support, openness, and ability to balance business goals with user and team needs made a real impact on the success of the project.

Luciana Daniela Nistor

Frontend Developer

As a seasoned Experience Designer, he cares deeply about the end-users and advocates for them tirelessly. He is never hesitant to go the extra mile so that things are done properly — in the right way.

Sang Valte

Chief Design Officer

About

Exploring new opportunities

I'm excited to take on new challenges!

I ground my work in the Why behind the idea. I help guide people, teams & organisations to find the answer.

Across 20 years of agency and in-house experience I’ve developed a skillset with breadth and depth across user experience, product design, strategy and leadership roles from startups to large-scale organisations. Based in London with my incredible wife and children who keep me humble, grounded and motivated to make a meaningful impact.

half height portrait image of Tony Kerchhoff